Design Strategist, Priva
Anneke van de Langkruis is convinced that a thoughtful design process and a healthy sense of business can go hand in hand. After years of experience as Design Consultant, she traded her external role for an in-house perspective on design at the Dutch multi-national Priva. Priva is world-leading company in the horticulture and smart building industry. As a Design Strategist she and her team are bringing Priva’s design capabilities to the next level through building the design team, embedding design thinking in every part of the business, and keeping the creative spark alive. Her career started at design agency Informaat. There Anneke expanded her knowledge and experience as a Service Designer and UX designer. As a designer, researcher and strategist, she built up more then 10 years experience working for a large varity of organisations. Anneke holds a Master in Design for Interaction and a Bachelor in Industrial Design Engineering from the Delft University of Technology in the Netherlands.