Cathy Huang

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Chairperson, CBi China Bridge // Co-Founder, SuccessfulDesign.Org

Not only did Cathy initially bring in global service design to Shanghai,but she also is the jury captain in Service Design of 2015 CORE77 design awards and the chairman of SDN Shanghai. Cathy founded CBi China Bridge in 2003, the first insight-based innovation consulting firm in China. Most recently, she co-founded Successful Design, a social enterprise aiming to amplify the value of design. Having broad influence both socially and in the global design industry, Cathy is frequently invited to conferences in North America, Europe, and Asia-Pacific.
She enjoys adventures – from crossing the Gobi desert in Dunhuang to bungee jumping in New Zealand. Her continued dedication to challenging the limits fuels her creativity for both business and design.
Cathy has won many professional design awards, while also accruing honors for her leadership as an entrepreneur and a woman in business, such as the Innovation Category of the 2014 Women Leadership Awards presented by EPWS (Expatriate Professional Women’s Society), “China’s Women to Watch” award by Advertising Age in 2012, and “Female Hero Honor of Shanghai”. She promotes the image of Chinese design and aims to leverage her role as a female mentor to inspire a new generation of start-ups in China.



Presentation Info

Multiple-channel business model
Bridging service innovation in China

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