Erik Roscam Abbing

admin Dutch Chapter, Master of Ceremony, Masterclass, Organizer, Speakers


Erik Roscam Abbing (Seattle, US, 1969) is a consultant, teacher and thought leader in brand driven innovation, customer experience and service design. In his work he brings together the disciplines of branding, innovation and design. Having studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode, Erik has worked as a practicing product designer for 10 years before founding his consultancy Zilver innovation in Rotterdam, the Netherlands, which merged with leading service design consultancy livework in 2016. Erik and his team consult for a variety of international clients in the product and service industries. He uses a set of proprietary methods and tools that are described in his book ‘Brand Driven Innovation’ (AVA Academia, 2010), as well as in several papers and publications he contributed to. Erik is also a part time teacher at the school of Industrial Design at the Technological University of Delft, the Netherlands where he develops and teaches classes related to strategic design, design thinking and branding. Next to that Erik is a guest teacher at the Hochschule Luzern, Education Director of the Master in Design Management programme at Eurib Rotterdam and contributor to MBA programs in Mexico, Vietnam and Amsterdam. Erik is the initiator and producer of the documentary ‘Design the new Business’, that explores how design thinking is influencing 21st century businesses. He is also the founder of ‘’ a platform for online user insight research.



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Introduction to a Service Design for Business

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