workshop

Experience Design

admin Day 1, Items, Workshop

Building a distinctive customer journey


Abstract


Almost every company is nowadays working on Customer Journeys. But how do you use this tool to create distinctive experiences, which perfectly fit your brand? This workshop will show you how to move beyond customer insights and design an experience, where both customer and company will profit. And besides some theory and hands-on practice, it will even provide you with cheatsheets!

Innovation


This workshop will give a new definition of the Customer Journey, as it combines the drivers of both company and customer. We call these ‘experience drivers’, the link between customer insights and brand strategy, being the starting point for designing the desired journey.

Type


Workshop

Date


tba

Location


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Time


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Speaker Info


Floor Govers
Koos Service Design


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Speaker Info


Niels Corsten
Koos Service Design


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