Design Researcher, Contextqueen
Assistant Professor, Delft University of Technology
Froukje Sleeswijk Visser is a passionate design researcher who loves to learn from everyday people and inspire innovation with human centred insights. She is a pioneer and thought leader in user insight research methods for product- and service innovation. In her Phd project (2004-2009) ‘Bringing the everyday life of people into design’ she established a research method and set of tools that is focussed on gathering, sharing and using deep user insights for the development of new services, customer experiences and business models. She runs a design research consultancy (Contextqueen) and is parttime assistant professor in co-design and service design at Delft University of Technology in The Netherlands.