Co-Founder and Strategy Director, STBY London/Amsterdam
Dr. Geke van Dijk is co-founder and Strategy Director of STBY in London and Amsterdam. STBY is specialised in creative research for service design and innovation, and works for international clients in industry and public sector. Geke has a background in ethnographic research, user-centered design and services marketing. Since founding STBY in 2003, she has been one of the early pioneers in the field of Service Design. She is passionate about exploring the ways people actively co-produce their customer journeys by picking and mixing from multi-channel service touch points.
Geke holds a PhD in Computer Sciences from the Open University in the UK, co-supervised by the Business School of the OU. She regularly publishes and presents on Service Design and Design Research. She is co-author of ‘This is Service Design Thinking’, and ‘DIY Toolkit for Social Innovation’. She is also the initiator of the Service Design Network Netherlands, and co-founder of the REACH Network for Global Design Research.
Agile collaboration with large interdisciplinary teams
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