As a Senior Design Strategist at Smart Design, Jamie’s expertise lies in balancing consumer and organizational needs to deliver compelling design strategy that can be implemented and brought to market. In his role, Jamie delivers value to clients through uncovering new business opportunities that address a core consumer need and helps build strategies to successfully launch these new ventures. He has worked extensively in the healthcare sector on a range of projects focused on delivering more holistic patient-centered services. Recently, he moderated a panel of leading healthcare experts in collaboration with the Service Design Network entitled: “A new era in healthcare— designing new services for the informed patient.” In addition, Jamie is passionate about helping clients enter new categories and stretch their capabilities to deliver new offerings.
Designing to launch
Using experiments to launch new business ventures
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