Josefin Eklund is Head of Business Development at SEB Life & Pension. Her experience range from banking in serveral markets, for example both Sweden and Ireland. As a business developer she realized the benefits of service design three years ago. Ever since she has been of great importance in the transformation of the organisation. Her inspiring personality in combination with her courage and decisiveness make her a great leader in the area of service design.
Finding the New Business As Usual
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