As Director, Service Design, Innovation & Strategy at TELUS, Judy’s current focus centers on engaging in purposeful design and delivery of end-to-end service experiences that reinforce TELUS’ brand proposition and sustain customer loyalty. Judy is the founder and leader of the internal Service Design team responsible for projects impacting TELUS’ 15 Million Customers. Judy and her team are passionate advocates for Service Design and active supporters and members of the newly established Canadian Chapter of the Service Design Network.
Rethinking Service Design
How internal teams and external consultants are transforming partnership and practice to deliver greater strategic value
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