Andrea Siodmok

admin Speaker

Head of Policy Lab, UK Government

Andrea is the Head of the Government’s Policy Lab and Deputy Director at the Cabinet Office. With a first class honours in Industrial Design and a PhD in Virtual Reality, she is both a practitioner and an advocate for design.

Formerly Chief Design Officer at the Design Council, Andrea is passionate about using design to improve people’s lives. In 2015 she was awarded the distinguished Bicentennial Medal of the Royal Society of Arts for “applying design principles to democratise policy-making”.

Top Tip

We know that 80% of the impact of a product or service is determined in the design phase, unfortunately most of the services we experience in our daily lives aren’t touched by design at all.

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Searching for the silver bullet in a haystack – Reflections on 15 years of measuring the impact of social design projects for Government.