geke-van-dijk

Dr. Geke van Dijk

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Co-Founder & Strategy Director, STBY

Dr. Geke van Dijk is co-founder and Strategy Director of STBY in London and Amsterdam. She is also the initiator and chair of the Service Design Network Netherlands, and co-founder of the Reach Network for Global Design Research. Geke has a background in ethnographic research, user-centered design, and services marketing & innovation.

Geke is passionate about exploring the ways people co-produce their customer journeys by picking and mixing from multi-channel service touch points. Geke regularly publishes and presents on Service Design and Design Research. She holds a PhD in Computer Sciences from the Open University in the UK, co-supervised by the Business School of the OU.

»I am delighted to be one of the speakers at this event. I expect it to be an excellent environment for exchanging experiences and ideas on upcoming trends and issues in service design.«Dr. Geke van Dijk

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Self Serving Services
– a new fronteer for service design?