DeLeon_Nick_Dr.

Dr. Nick de Leon

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Head of Service Design, Royal College of Art

Dr Nick de Leon’s career has spanned the disciplines of design, business and digital technology at a senior executive level over three decades. He heads the department of Service Design at the Royal College of Art. This wholly postgraduate programme has rapidly become one of the most influential programmes of its kind globally. It undertakes projects for some of the world’s major corporations such as Samsung, Sainsbury’s and Fiat as well as working with the UK Government, including the Cabinet Office at Downing Street, the National Health Service and the Ministry of Justice.
With around 50 experienced designers and 10 industry and government sponsored projects running at any time, it is one of Europe’s largest design
studios dedicated to service design.

Prior to taking up his current position he was the Director of Design London. Design London was formed in 2007 following the Treasury’s Review, Creativity in Britain. It became the UK’s flagship centre for interdisciplinary design led innovation. Design London brought together the disciplines of design from the Royal College of Art, engineering from the Imperial College and the business of innovation from Imperial’s Business School.

He began his career as an industrial design engineer for IBM and over a 30 year career held a number of executive roles in IBM in product development, sales and marketing, including European Director of Marketing and heading up Business Development for its services division in Europe.

He holds a degree in mechanical engineering from Imperial College London, a Masters degree from the Royal College of Art and a PhD on Innovation in Cities from Imperial College Business School. He is a Fellow of the Royal College of Art, a Fellow of the Royal Society of Arts and a visiting Fellow of Imperial College.

At the SDN conference you can hear directly from the world’s leading practitioners about how how businesses and governments are delivering transformation customer experiences and designing entirely new service propositions. There is no better way for designers to learn about the latest thinking in Service Design and for firms to to raise their game in customer experience.Dr. Nick de Leon

Top Tip


Don’t just manage design, apply service design thinking to the way you manage.

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Managing by Design – The role of service design in transforming the workplace and employee experience.