Associate Director of Strategy, Smart Design Worldwide
Part detective, part designer, Nathaniel’s expertise lies in getting to the root of people’s emotional values, behavioral needs, client aspirations and broader cultural trends. He then weaves these inputs into a storyline which defines the strategy behind truly meaningful experiences. With a background in cultural anthropology and social psychology, alongside training in architecture and industrial design, Nathaniel’s work informs and inspires creative solutions spanning digital physical and service touch points.
Nathaniel has expertise working across numerous sectors including healthcare, financial services, consumer goods, entertainment and mobile. During his nine years at Smart Design, Nathaniel has worked with clients including ViaPlay, NY Taxi & Limousine Commission, Ford, HSBC, Cardinal Health, HP, Telefonica, Panasonic, Unilever, Motorola and OXO. He has worked in the New York, Barcelona and London offices.
»As products become increasingly connected, the core skills of service design – mapping journeys, building blueprints, understanding relationships – become crucial to driving new value shifts. The Smart and Simprints partnership inspired us to affect meaningful outcomes for those who need it most, through change to entire processes in the healthcare experience.«Nathaniel Giraitis