Zeynep Falay von Flittner

admin Speaker

Design Director, Hellon

Zeynep has 15 years of international experience in service design and design leadership. She has designed digital services for large companies, including Nokia, TeliaSonera, Danske Bank, Turkcell and Garanti Bank.

Currently at Hellon, Zeynep helps organisations to transform their culture into a more user centric-direction and encourages them to use strategic design to create better customer experiences and business impact.

Before joining Hellon, Zeynep worked as design director at Fjord, where she helped establish and grow the Fjord Istanbul office. She has experience in building and managing design teams, teaching service design as well as consulting start ups in service design and innovation.

»It is not enough that we, service designers, utilise user centric
methodologies and bring in the voice of people to our customers. We need to help
them to adapt these methods as part of their culture. Live lab is an important tool
to help to transform organisations into more user centric and
collaborative culture.«Ueynep Falay von Flittner

Top Tip

How to prototype services in live environments, lessons learned from Hellon’s experiments in airports, healthcare, banking and cinemas.

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‘Live Labs’ as a tool for service innovation and transformation