Susanne van Mulken

admin Dutch Chapter, Organizer

Managing Director Strategy & Delivery, Informaat

Susanne van Mulken works for Informaat, the Dutch experience design agency. Susanne is Managing Director Strategy & Delivery at Informaat. In this role, she is responsible for developing and applying service design and experience design methodologies and expertise.
Previously she worked for the German Research Centre for Artificial Intelligence (DFKI), focusing on the area of intelligent user interfaces. She has a Masters degree in cognitive psychology and a PhD in cognitive science.
Susanne has led the strategic design of (digital) services in industries such as retail banking, insurance, telecom, public utilities, and government for over 15 years. Since 2006 she has also advised and helped organizations set up their own in-house design capabilities.

Susanne hopes for the Amsterdam SDGC to be a fun and energizing event where attendees from industry, public sector, and academia will find new service design insights, experience, and connections that they can take home and apply to create the inspiring services of the future.