Xue Yin

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Service Designer, CBi China Bridge // Executive Chairman, SDN Shanghai

• Xue’s work mainly focuses on overall coordination and giving guidance as well as support on the service design. She has worked with British Ordnance Survey, Intel, Oxford University MBA, Imperial College School of Medicine, and other institution in various types of service design projects and has
accumulated a wealth of experience.
• Head of 2016 Global Service Jam (Shanghai)
• Mentor of Innovation workshop in the world’s top five hundred company,’Chinese entrepreneurs’, large state-owned enterprises, public listed companies etc.
• Speaker at User Experience UX Brighton UK 2014 and 2015 SDN(Service Design Network)Global Conference in Taiwan.



Presentation Info

Multiple-channel business model
Bridging service innovation in China

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