Zeynep has about 15 years of international experience in service design and design leadership. She has been designing digital services for large companies, such as Nokia, TeliaSonera, Danske Bank, Turkcell and Garanti Bank. Currently she helps organisations to transform their culture into more user centric direction and help them to use strategic design to create better customer experiences and business impact. Before joining to Hellon, Zeynep has worked as design director at Fjord, where she helped starting and growing Fjord Istanbul office. She has experience in building and managing design teams, teaching service design as well as consulting start ups in service design and innovation.
Live Labs’ as a tool for service innovation and transformation
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